Tag Archives: new product development

Are UK CMOs really CMOs?

According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are guaranteed involvement in the development of new products and services. Since marketing involvement in the development … Continue reading

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Seven Steps To Value Acceleration (Part 5)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next┬áseveral of … Continue reading

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Investing for the recovery

“The winners in downturns are the companies that find ways to innovate in spite of everything.” This quote comes from Brian Walker, CEO of Herman Miller. Many companies believe this is true because they consider R&D an investment. Unfortunately, since … Continue reading

Posted in Down economy, Innovation, Marketing | Tagged , , , | 2 Comments