Tag Archives: metrics

Metrics That Don’t Matter

As you may know, US airlines keep track of actual on time arrival and departure information and it is publicly available. Late flights arriving or departing are tracked. A belief exists that this information helps the public select flights. The … Continue reading

Posted in airlines, customer satisfaction | Tagged , , , , , | Leave a comment

Finally A Brand Metric That Might Actually Matter

Brand value metrics abound. Several consulting and branding firms purport to measure brand value. I have written my opinion on those before. Many marketers attempt to persuade their boss that increased brand awareness equals increased revenue. Not true. Meanwhile many, … Continue reading

Posted in brand | Tagged , , , , , | Leave a comment

Metrics, Accountability and other Drugs

Demanding accountability from Marketing has been the focus in many companies for a few years now. Metrics and dashboards have been the primary action taken by Marketing to respond to this pressure. (What better way to convince people you are … Continue reading

Posted in Automobile Industry, marketing performance management | Tagged , , , , , , | Leave a comment

Metrics: Gaining alignment on what matters

I was reminded again that what gets measured gets managed and if you don’t have metrics alignment within your team, you can end up at cross purposes. In the airline industry, gate agents are measured against on-time performance. I am … Continue reading

Posted in airlines, process management | Tagged , , , , | 1 Comment