Tag Archives: messaging mistakes

Is your messaging credible?

I took this picture in the Denver airport the other day. It’s part of the signage for an “upscale” bar with food, lounge 5280. The signage looked very impressive until I got to the bottom when it lost all credibility … Continue reading

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What outcome do you think they are looking for?

I snapped this picture at O’Hare yesterday. It fascinated me. Here is a touted Chicago area recycling effort (note the big poster on the front of the bin). However, the bin is marked “clean paper” only on top. What the … Continue reading

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