Tag Archives: measuring marketing

The Channel Is NOT Your Customer

Most CPG companies call the channel (retailers) their customers, and the end-customer is referred to as the consumer. Nice way to differentiate the two, but it’s created a generation of marketers that are customer-focused and consumer illiterate. In truth, most … Continue reading

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Find a way to stand out in the crowd

My friend, Eric Chester, who is an expert on work ethic and Gen Y, posted a great example of standing out in the crowd, as well as data to prove its worth in a recent post. Are you smarter than … Continue reading

Posted in Advertising, competitive advantage | Tagged , , , , | Leave a comment

Grow up already

In a recent issue of Ad Age, Jennifer Modarelli writes an article entitled, “Sorry, but Facebook Friends of Video Views Won’t Help Your Brand.” Duh!!!. She is absolutely right and my gripe is not with her or her article. It … Continue reading

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