Tag Archives: marleting vs marketing communciations

Some Major Retailers Really Don’t Get It

The difficulties major brick and mortar retailers are experiencing is not news. The stocks are being hammered, stores are closing, and I suspect it is crunch time in the C-Suites.¬†Yet they still don’t get it. And the “it” is not … Continue reading

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Marketing vs Marketing Communications

Ralph and I are often frustrated¬†by the confusion most people have between marketing communications and Marketing. Too many people believe they are effectively the same thing. This is further compounded by the fact that many CMOs are really just CMCOs. … Continue reading

Posted in brand, Marketing | Tagged , , , , , | 1 Comment