Tag Archives: marketing’s role in new product development

How Far Behind Is Marketing … Still

I recently found this article in Ad Age about the “new” idea that Marketing should integrate with product development to create better products since promoting (marketing in their language) better products is easier. The author cites the CMO of Rambus, … Continue reading

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What is marketing? Or why did the Kin fail?

Most pundits suggest that the Kin marketing program was clever, on target and effective. However, the Kin did not sell. Why not? It’s obvious now: the product did not meet the needs of the target market. Whose fault is that? … Continue reading

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Seven Steps To Value Acceleration (Part 5)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next┬áseveral of … Continue reading

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