Tag Archives: Marketing vs. Advertising

The role of Marketing in business

Most people’s view of Marketing is limited to advertising and related constructs. Seth Godin in a recent blog post reminds us of that. He also presents a visual construct and recommendation for solving Marketing problems. I agree with his construct. However, … Continue reading

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What is marketing? Or why did the Kin fail?

Most pundits suggest that the Kin marketing program was clever, on target and effective. However, the Kin did not sell. Why not? It’s obvious now: the product did not meet the needs of the target market. Whose fault is that? … Continue reading

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