Tag Archives: marketing strategy

Were You Expecting A Different Result

Last year I posted a fair amount about JC Penney and their Board’s inept decisions. The last post suggested JC Penney may not last long after the Holiday season. Well here we are and the decline continues. They announced yesterday … Continue reading

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Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, “Don’t Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title” reflects the sad state of the profession. The topic of the job title came up at a recent ANA conference. Comments included … Continue reading

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Will They Exist After the Holiday Season?

I have not posted about J.C. Penny in a while, and thought I should as I believe their time is coming to an end. I won’t rehash my earlier posts here, you can search them easily within this blog. Suffice … Continue reading

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Now what?

The all-knowing, all-seeing Federal Reserve (not Carnac) has advised they expect the U.S. economy to remain¬†essentially flat for several years. Is it ok with you if your company does the same? (Ok, after the downturn of 2009/10, where flat was … Continue reading

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