Tag Archives: marketing performance management

What Makes A Good CMO or Marketing Leader?

My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary articles for publication on some of the interesting things they found. A recent … Continue reading

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Seven Steps To Value Acceleration (Part 6)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next┬áseveral of … Continue reading

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A survey of marketing performance

Our friends and partners at Vision Edge Marketing are conducting their annual Marketing Performance Metrics Survey and we recommend you participate. Participation takes only a few minutes and their are rewards plus you get to see the results of this … Continue reading

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