Tag Archives: marketing operations

Marketing Operations: Foundational or Supportive?

My friend Gary Katz, posed the question that is the title of this post recently. He then posited this answer: Marketing’s foundation comes from understanding your target market, how they buy and matching how they buy with your solutions, messaging … Continue reading

Posted in Marketing | Tagged | 1 Comment

Is Creating New Marketing Titles Like Rearranging the Deck Chairs on the Titanic?

Every time I turn around the Chief Marketing Officer title is being considered for a new title: Chief Revenue Officer, Chief Customer Officer, Chief Growth Officer. Really? If you understand the true role of Marketing in a company, Chief Marketing … Continue reading

Posted in CMO, management, Marketing | Tagged , , | 1 Comment