Tag Archives: marketing metrics

Why Brand Awareness Is A Misleading Metric

This example is political, but it’s not about politics. Many mainstream political experts  dismissed Donald Trump early on because he had a 99% awareness rating and a very high unfavorable rating in the polls. For example, back in May of … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 11)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading

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Metrics, Accountability and other Drugs

Demanding accountability from Marketing has been the focus in many companies for a few years now. Metrics and dashboards have been the primary action taken by Marketing to respond to this pressure. (What better way to convince people you are … Continue reading

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A survey of marketing performance

Our friends and partners at Vision Edge Marketing are conducting their annual Marketing Performance Metrics Survey and we recommend you participate. Participation takes only a few minutes and their are rewards plus you get to see the results of this … Continue reading

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