Tag Archives: marketing budgets

Managing Your Marketing Budget

Unfortunately for most companies, this cartoon from the July/August 2013 Harvard Business Review is accurate. Mitch

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Doing what matters

A recent Advertising Age article apparently raised a ruckus because it had the audacity to state that a vast majority of marketers set their budgets based on historical spending and gut instinct and not ROI. Is this really shocking? Not to me. While there is … Continue reading

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