Tag Archives: Marketing automation

What Are They Thinking? Or Maybe They’re Actually Not

Today’s post ties to several recent posts. I have slammed brick and mortar stores for expediting their own demise; I have talked about confusing activity with results in marketing automation systems; and mentioned the raising of the bar by some … Continue reading

Posted in customer service, retail | Tagged , , , , | Leave a comment

CRM and Sales Process Management

I have been reminded a few times recently of the wide misconception people have of CRM and the reports available from these software tools. To effectively manage a process you need to measure not only the ultimate outcomes of the … Continue reading

Posted in process management, sales | Tagged , , , , , | Leave a comment

Yesterday that was an advantage … today it’s required

As we point out in our book Value Acceleration, what gave you a competitive advantage “yesterday” becomes table stakes tomorrow … if not today. The tactical things you do are usually copied by your competitors. It’s the processes you use … Continue reading

Posted in competitive advantage | Tagged , , | Leave a comment