Tag Archives: market segmentation

Targeting is critical

My eyes were opened to the brilliance of the “Nigerian email scam” by my friend Ian Percy via a post in SpeakerNet News. I have known for many years that this scam collects close to $1B annually from people who choose to believe, … Continue reading

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Clearly it’s a commodity

The ads run by many of the various auto insurers fascinate me. Companies such as Progressive, Geico and 21st Century Insurance, just to name three, focus on a common theme. In most of their ads they tell us that x million people switched to … Continue reading

Posted in Advertising, Marketing, strategy | Tagged , , , , , , | 2 Comments