Tag Archives: market niches

How Do You Eat An Elephant?

Most people know the answer to that age-old question is “one slice/piece/bite at a time.” How do you attack an intrenched, big competitor? Same way. In the 1960s Crest became the defacto cavity fighting toothpaste due to their unique acquisition … Continue reading

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Will Motorola Get it Right Again

Motorola used to be the king of cell phones. As recently as 2006 they had close to 20% market share worldwide. In 2009 that is expected to be around 5%. How did this happen? Skill and excellent management. Motorola lost … Continue reading

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