Tag Archives: Loyalty program

Offline Marketing Accountability is here at last

While it doesn’t fix everything, and who’d believe it if it claimed to, I am impressed with Euclid ElementsĀ and their ability to report real-time and aggregated in-store and near store behaviors for retailers. Retailers rely upon gut feel and guesswork … Continue reading

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You can learn a lot just by watching

I spent 3 hours in the Ontario, CA airport the other day. There are no airline clubs there, so to work on my computer I sat at a Southwest Airlines gate at one of their work tables and stools. It … Continue reading

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