Tag Archives: Listening to customers

If you can’t fix it, feature it…

Roy Fields, a former VP for Teledyne, Inc. uttered those words to me many years ago. I have never forgotten them. And for a finance guy (which Roy was), pretty great marketing advice. Something KFC needs to think about. In … Continue reading

Posted in Marketing | Tagged , , , , , | 1 Comment

Deja vu all over again…

Domino’s Pizza recently acknowledged what too many of their customers having been telling them with their wallets: Their pizza sucks. Well, to beĀ  precise the comments were about the crust tasting like cardboard and the sauce like Ketchup. (Though I … Continue reading

Posted in customer loyalty | Tagged , , , , , , , , , | 3 Comments