Tag Archives: Listening to customers

Assumptions That Can End You

Last week we posted regarding assumptions and how they can lead to a company’s demise. We got a large example of this right after our post, when Dean Foods filed for bankruptcy. Dean is the largest milk company in the … Continue reading

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Under What Assumptions Do You Operate That Are Not Accurate?

We believe this is a fundamental question that can make or break your strategy. As Mark Twain famously said, “It ain’t what you don’t know that gets you in trouble. It’s what you know that ain’t so.” A brief review … Continue reading

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If you can’t fix it, feature it…

Roy Fields, a former VP for Teledyne, Inc. uttered those words to me many years ago. I have never forgotten them. And for a finance guy (which Roy was), pretty great marketing advice. Something KFC needs to think about. In … Continue reading

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Deja vu all over again…

Domino’s Pizza recently acknowledged what too many of their customers having been telling them with their wallets: Their pizza sucks. Well, to be  precise the comments were about the crust tasting like cardboard and the sauce like Ketchup. (Though I … Continue reading

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