Tag Archives: Lexus

Toyota and Apple:Two peas in a pod

Toyota and Apple have both been facing some bad publicity recently. Toyota for unintended acceleration and other issues with their cars, and Apple for the “death grip” issues around the iPhone 4. Both companies seem to have taken the same … Continue reading

Posted in Automobile Industry, customer loyalty | Tagged , , , , , , | Leave a comment

Lessons Learned … or Not

In the April 6 2009 issue of Ad Age, Al┬áRies wrote an interesting article on the cost of damaging your brand for short term gain during a recession. His position, with which I agree is stated in the first sentence … Continue reading

Posted in Automobile Industry, brand, Down economy | Tagged , , , , , , , , , , , | Leave a comment