Tag Archives: Lean

Lean Marketing

I first posted about this back in 2009. Unfortunately it is only getting worse. As with many useful approaches,┬áterms are co-opted by others and “basterdized.” This is what has happened to the term Lean Marketing. As I noted before, Lean … Continue reading

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What is Lean Advertising?

Advertising Age published an interesting set of findings from The Association of National Advertisers (ANA) about a significant shift to more use of in-house advertising from outside agency usage. The title of the article “Leaner Ad Budgets Mean …” got … Continue reading

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What do you mean by “lean?”

As you might expect, I get Google Alerts on the term Lean Marketing. Given that we have been focused on the application of business process management to marketing/sales for over 10 years, we have an interest in what others have … Continue reading

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