Tag Archives: lean thinking

Radio interview

I was interviewed on radio about Lean Thinking for 30 minutes last week. You can listen if you like. This link should open with your default mp3 player. Mitch

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Focus and waste

In previous posts we have discussed the power of focus. We have also mentioned the need to eliminate all costs that don’t add value for your customers (Lean Thinking). Yesterday I saw a great example of both that I wanted to … Continue reading

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Seven Steps To Value Acceleration (Part 6)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 1)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I will share them in this blog over the next few weeks, but if you want them all at once you can … Continue reading

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What do you mean by “lean?”

As you might expect, I get Google Alerts on the term Lean Marketing. Given that we have been focused on the application of business process management to marketing/sales for over 10 years, we have an interest in what others have … Continue reading

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Removing Costs That Don’t Add Value: A continuing Wal*Mart competitive advantage

Still Wal*Mart continues to remember one of the keys to how they became the world’s largest retailer and highly profitable as well. Two reasons really:   They have been in touch with their customers. (Sam Walton was famous for spending … Continue reading

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