Tag Archives: Lean Marketing

What Is Lean Marketing … Really?

Occasionally I feel the need to resurrect this question. As I have noted a few times in the past, the term Lean Marketing has become bastardized by consultants with their own agendas. Since we are consultants too, one could argue … Continue reading

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What do you mean by “lean?”

As you might expect, I get Google Alerts on the term Lean Marketing. Given that we have been focused on the application of business process management to marketing/sales for over 10 years, we have an interest in what others have … Continue reading

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