Tag Archives: Lean Manufacturing

Lean Marketing

I first posted about this back in 2009. Unfortunately it is only getting worse. As with many useful approaches, terms are co-opted by others and “basterdized.” This is what has happened to the term Lean Marketing. As I noted before, Lean … Continue reading

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All process improvement is not lean thinking

My friend Bob Caveney shared with me a story he had recently heard. It may be one you have heard before, but it got me thinking about lean and process improvement approaches and how they are applied by various companies. A guy … Continue reading

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What do you mean by “lean?”

As you might expect, I get Google Alerts on the term Lean Marketing. Given that we have been focused on the application of business process management to marketing/sales for over 10 years, we have an interest in what others have … Continue reading

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