Tag Archives: Lance Armstrong

The Absurd Power of Branding … or Not

Recently Stephen Colbert took aim a what he referred to as the absurd power of branding. In truth I believe he, as others do, has mistaken celebrity with branding. His particular rant was about Kanye West’s new clothing line with … Continue reading

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What Lance Armstrong really did (as pertains to business)

With all the news today coming out about Lance Armstrong, I am reminded about his other achievement.  That is, not the races he won (many of those titles will probably be stripped now), but the way he established his fame … Continue reading

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