Tag Archives: Kodak

Brands are mind triggers

A well-known and positioned brand is a short-hand mind-trigger that is tremendously valuable. Is there any wonder that the Kodak brand has been licensed for digital cameras? While Kodak, the company, may have been unable to leverage the brand into … Continue reading

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Who moved your market?

We’ve all heard the story about how if the railroads had understood they were in the transportation business rather than in the railroad business, they would have owned the airlines and the trucking companies. (Not necessarily great businesses to own, … Continue reading

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