Tag Archives: KFC

Brand Extension Rejected

Yum Brands is testing a concept called Super Chix in Texas. The short version is that it’s a premium chicken sandwich, fast food store. It also borrows from In-N-Out by having a very limited menu, but it’s chicken not hamburgers. … Continue reading

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ReBrand, ReLaunch, Resign

A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while reading about the battle going on between KFC (formerly known as Kentucky Fried Chicken) and a … Continue reading

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If you can’t fix it, feature it…

Roy Fields, a former VP for Teledyne, Inc. uttered those words to me many years ago. I have never forgotten them. And for a finance guy (which Roy was), pretty great marketing advice. Something KFC needs to think about. In … Continue reading

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I keep telling you focus matters

KFC (formerly Kentucky Fried Chicken) is the category leader in the fast food chicken category, and they are slipping. They have lost about 6 points of market share in the last five years. Who’s coming on strong? Focused, differentiated competitors like … Continue reading

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