Tag Archives: Kentucky Fried Chicken

ReBrand, ReLaunch, Resign

A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while reading about the battle going on between KFC (formerly known as Kentucky Fried Chicken) and a … Continue reading

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If you can’t fix it, feature it…

Roy Fields, a former VP for Teledyne, Inc. uttered those words to me many years ago. I have never forgotten them. And for a finance guy (which Roy was), pretty great marketing advice. Something KFC needs to think about. In … Continue reading

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