Tag Archives: Jet Blue

Over-Promise And Under-Deliver Is Not A Good Strategy

While the headline is true, if everyone in your industry does it, you can get away with it longer than is reasonable. Today’s examples are airline related (where else can you find such easy examples of this). I made the … Continue reading

Posted in airlines, customer satisfaction, customer service | Tagged , , , | 1 Comment

Following up on obstacles to making sales

In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. … Continue reading

Posted in Automobile Industry, Down economy, first mover advantage, sales | Tagged , , , , , | Leave a comment

Is this a trend?

In a previous post, I discussed the Hyundai America plan to allow car buyers who were laid off within a year of buying their car to return it and have their loan balance cancelled with no ding to their credit … Continue reading

Posted in airlines, Automobile Industry, Down economy, promotion | Tagged , , , | 1 Comment

Price vs. Value

  You don’t have to have been with us long to know we believe that nothing needs to be a commodity if you look at what the customer is buying instead of what you are selling. (If you want to … Continue reading

Posted in airlines, customer loyalty, customer service, Marketing | Tagged , , , , , , | Leave a comment