Tag Archives: ipod

Is Apple about to make the same mistake … again?

Apple has moved to dominance in some consumer product categories with leading edge, useful products such as the iPod, iPad and iPhone. This¬†also helps their computer sales. There was a time Apple was the dominant personal computer maker as well. … Continue reading

Posted in strategy | Tagged , , , , , , , , | Leave a comment

Seven Steps To Value Acceleration (Part 4)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next¬†several of … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

It’s about value not price, even in a downturn

I am reminded again that in any market customers look for value and that does not necessarily mean low price. (For more on my discussion of the miuse of the term “value priced” you can download a free white paper.) … Continue reading

Posted in Down economy, Pricing, recession, retail | Tagged , , , , , , , , , , | Leave a comment