Tag Archives: Internet marketing

Showrooming Update

Back in October I posted about Best Buy’s strategy to turn show-rooming to its advantage. Time for an update. While it is too soon to tell how it actually worked because revenue numbers won’t be reported for a while, according … Continue reading

Posted in retail, strategy | Tagged , , , | 1 Comment

The power of social media

There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of money for the social media platforms. The more users of Facebook, YouTube, et al, the more … Continue reading

Posted in Advertising | Tagged , , , , , , | Leave a comment