Tag Archives: Integrated marketing communications

Optimizing Your Marketing Communications Mix

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading

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Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, “Don’t Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title” reflects the sad state of the profession. The topic of the job title came up at a recent ANA conference. Comments included … Continue reading

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