Tag Archives: indirect competitors

Direct vs indirect competition

Most companies attempt to understand and counter direct competition. The best do likewise with indirect competition. (Alternatives that customers can choose instead of buying from your firm; even though the product or service acquired may not be identical, it uses … Continue reading

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Don’t forget indirect competitors

We all learn in Marketing 101 that competition can be direct or indirect. Most companies focus almost exclusively on direct competitors until they have to wake up to their indirect competitors … usually late. The beer industry is there now. … Continue reading

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