Tag Archives: green

Removing Costs That Don’t Add Value: A continuing Wal*Mart competitive advantage

Still Wal*Mart continues to remember one of the keys to how they became the world’s largest retailer and highly profitable as well. Two reasons really:   They have been in touch with their customers. (Sam Walton was famous for spending … Continue reading

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Intentions Do Not Necessarily Lead To Actions

  Many marketers have been mislead by research that tries to understand what people will do in the future regarding purchase of a new product or service. I have read of studies that purport to show that people do not do … Continue reading

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