Tag Archives: getting direct mail opened

One More on Direct Mail

A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed … Continue reading

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Direct mail works

As the¬†volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases¬†because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am … Continue reading

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