Tag Archives: Forbes

Raising the bar to create a competitive edge

Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage. Additionally, faster to market usually offers a competitive advantage. Combining the two can raise the bar … Continue reading

Posted in process management, product development | Tagged , , , , , | Leave a comment

Stop guessing

As more marketing moves to the Internet, the skills and tools of the direct marketer become more relevant, even if you are not selling directly. Direct marketers have always relied on testing and measurement to improve. If you didn’t, you … Continue reading

Posted in Web-based Marketing | Tagged , , , , , | Leave a comment

New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

Posted in Down economy, Pricing | Tagged , , , , , , , , , , , | 1 Comment

Is it a new media or a new business platform?

Since the dotcom boom and bust the debate has raged as to what business model is appropriate for the Internet. We hear of amazing valuations on companies like YouTube, Twitter and Facebook with no discernible business model to justify their … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

Posted in Automobile Industry, brand, Marketing | Tagged , , , , , , , , , | 1 Comment