Tag Archives: focus on the right customers

The Customer Is NOT Always Right

There is a relatively old expression that says “the customer is always right.” Everyone knows that’s not true, but the idea is to treat them as if they are right. I have suggested that the customer is usually wrong, but … Continue reading

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Targeting is critical

My eyes were opened to the brilliance of the “Nigerian email scam” by my friend Ian Percy via a post in SpeakerNet News. I have known for many years that this scam collects close to $1B annually from people who choose to believe, … Continue reading

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