Tag Archives: focus and differentiation

Smash mouth advertising

HTC is introducing their new phone, the HTC One, with a great tag line: “Everything your phone isn’t.” In your face and to the point. How can you ask for more? The phone, as shown in this recent ad, is … Continue reading

Posted in product introduction | Tagged , , , , | 3 Comments

I keep telling you focus matters

KFC (formerly Kentucky Fried Chicken) is the category leader in the fast food chicken category, and they are slipping. They have lost about 6 points of market share in the last five years. Who’s coming on strong? Focused, differentiated competitors like … Continue reading

Posted in Focus | Tagged , , , , , , , | 1 Comment