Tag Archives: Fast Company

Does It Matter If The Playing Field Is Level?

This ad triggered a memory of something I had seen in Fast Company back in 1998. We even wrote a brief article about the concept of the level playing field in our company newsletter back then. In the February/March 1998 … Continue reading

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Trust: Earned vs. Promoted

There’s a credibility gap between most businesses and their customers. According to an Edelman survey done May- early July of this year, only 44% of Americans say they trusted business, which is down from 57% in late 2007. Companies are … Continue reading

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