Tag Archives: Facebook

Preaching to the choir won’t increase loyalty … or converts

Two¬†recently released studies, unless ignored, may put a dent in many marketers’ plans for an easy media solution. Turns out Facebook ‘likes’ don’t mean much. And Facebook may not be anymore helpful than mass media. A study by the Ehrenberg-Bass … Continue reading

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The resurrection of MySpace?

MySpace¬†announced their awaited refocus yesterday. This refocus: no surprise, is back to their roots of Gen Y music-oriented people. Their new president, Michael Jones, is quoted as saying, “Over time, MySpace got very broad and lost its focus…” Ya think! … Continue reading

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