Tag Archives: exceeding expectations

Should You Do More Than You Promised?

My friend Allen Hauge pointed me to an interesting article about academic research¬†focused on¬†whether delivering more than you promise was a good business practice. Like many academic studies, the results of this one are questionable. Academics, by their approach, attempt … Continue reading

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I was reminded again today of the power of under-promising and over-delivering. Last Thursday I went to order new glasses since my current pair had been demolished and I had not had a new prescription in 3 years. I needed … Continue reading

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