Tag Archives: Email marketing

B2C CRM And On Whom To Focus

A recent and insightful article notes that adding names to a B2C database to send out indiscriminate email blasts is confusing activity with results. I agree. The article notes that B2C marketers should be focusing on the 4.7% of their … Continue reading

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Email or direct mail, which is better?

Many people have abandoned direct mail for what they perceiveĀ isĀ more effective methods such as email marketing. While I will grant you that email marketing is much less expensive than is direct mail marketing, it may not be more effective. (And … Continue reading

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