Tag Archives: Effectiveness vs. Efficiency

Sacrificing effectiveness in the name of efficiency

In all downturns companies look for ways to become more efficient. Truth be told, they should always look for ways to become more efficient by removing waste from the process. However, just because you can spend less money doing it, … Continue reading

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It’s a global market … except when it isn’t

One thing I’ve noticed about marketers (and probably many other people too) is that they pursue efficiency … often to the point of being ineffective. A place where this often shows up is trying to make messaging or product global. … Continue reading

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Efficiency vs. Effectiveness

Effectiveness is doing the right thing. Efficiency is doing things right. Being efficient without first being effective is waste. In other words, doing the wrong thing well is wasted effort. Most experienced business people know this, and often still forget … Continue reading

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