Tag Archives: Dollar Shave Club

Dotcoms, Unicorns, Business Valuation and Dollar Shave Club

Yesterday Unilever announced the intended purchase of Dollar Shave Club, an online razor and related men’s items merchant, for $1B. A few years ago I wrote about the hype surrounding this company. I would like to say that I am … Continue reading

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Where’s There’s Smoke, Maybe That’s All There Is

Dollar Shave Club was an Internet sensation last year with their clearly clever, viral videos. They also have a pretty big pot of venture capital funds behind them; but how are they doing? Not so well it turns out. And … Continue reading

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Is your price too low?

Pricing strategies are a challenge … especially in today’s hyper-competitive and transparent marketplace. Using price to induce trial is a subset of an overall pricing strategy. Many people believe that you can make an “offer they can’t refuse” to induce … Continue reading

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