Tag Archives: disruptive strategies

Where’s The Disruption Opportunity Really?

Philip Kotler, recognized Marketing Guru and Professor, said, “…most of the impact of marketing is felt before the product is produced, not after.” And yet almost everything we read about today is tactics for improving what Marketing does after the … Continue reading

Posted in Marketing | Tagged , , , , , , | 2 Comments

Different Oceans Can Co-Exist

The September issue of the Harvard Business Review has feature article titled “How Strategy Shapes Structure.”  We’ll reprint its opening paragraphs here, with the issue we have with it in bold: When executives develop corporate strategy, they nearly always begin … Continue reading

Posted in strategy | Tagged , , , , , , , | Leave a comment