Tag Archives: disruptive ideas

Where’s The Disruption Opportunity Really?

Philip Kotler, recognized Marketing Guru and Professor, said, “…most of the impact of marketing is felt before the product is produced, not after.” And yet almost everything we read about today is tactics for improving what Marketing does after the … Continue reading

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What do CEOs want?

Business Week online posted an article on May 18 purporting to discuss “what CEOs want.” The article was written by Frank Kern a Sr. VP for IBM Global Services reporting on a study done by IBM. Remembering my recent post … Continue reading

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