Tag Archives: direct marketing

One More on Direct Mail

A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed … Continue reading

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Direct mail works

As the volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am … Continue reading

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Text messages as a direct marketing technique

In a conversation today with a direct marketing expert I learned about the “latest” direct marketing technique and got a tip as well. He told the audience they should be sure to build a list of cell phone #s, and not … Continue reading

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Stop guessing

As more marketing moves to the Internet, the skills and tools of the direct marketer become more relevant, even if you are not selling directly. Direct marketers have always relied on testing and measurement to improve. If you didn’t, you … Continue reading

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