Tag Archives: Customer relationship management

CRM and Sales Process Management

I have been reminded a few times recently of the wide misconception people have of CRM and the reports available from these software tools. To effectively manage a process you need to measure not only the ultimate outcomes of the … Continue reading

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Yesterday that was an advantage … today it’s required

As we point out in our book Value Acceleration, what gave you a competitive advantage “yesterday” becomes table stakes tomorrow … if not today. The tactical things you do are usually copied by your competitors. It’s the processes you use … Continue reading

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