Tag Archives: CRM

B2C CRM And On Whom To Focus

A recent and insightful article notes that adding names to a B2C database to send out indiscriminate email blasts is confusing activity with results. I agree. The article notes that B2C marketers should be focusing on the 4.7% of their … Continue reading

Posted in brand | Tagged , , , , | Leave a comment

CRM and Sales Process Management

I have been reminded a few times recently of the wide misconception people have of CRM and the reports available from these software tools. To effectively manage a process you need to measure not only the ultimate outcomes of the … Continue reading

Posted in process management, sales | Tagged , , , , , | Leave a comment