Tag Archives: Costco

Why some brands are losing relevance

Consumer brands are designed to create floor traffic for retailers (because the consumer wants the brand) and value over private label products because the branded products are innovative and worth the increased price the consumer pays. Over the last 15 … Continue reading

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What’s with high end brands?

Unlike prior recessions, this one is really hitting the high end hard. Usually it’s the middle market products that get creamed as people move to the low end and the affluent stay with the high end, but this time something(s) … Continue reading

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