Tag Archives: Corona

Make More Money By Selling What They Are Buying

Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as an example. A new/old example came up again this week: Corona Beer. Bloomberg News, in an … Continue reading

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Rebranding works … when it does

Rebranding¬†is a tricky proposition. Too many companies call a brand extension a rebranding, which rarely works because the brand owner wants to keep the old position while staking out a new one too. As Ries and Trout taught us MANY … Continue reading

Posted in brand, Marketing, strategy | Tagged , , , , , | 1 Comment