Tag Archives: Coke

It’s Still About Execution

Most CPG companies spend a fortune on branding. I wanted a Diet Dr. Pepper the other night and found these two machines at the place I was visiting. Which one do you think would have the Diet Dr. Pepper in … Continue reading

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Comments on the Super Bowl Ads

Like most marketing “experts,” I comment on Super Bowl ads every year. This year is no exception. Things I noticed this year: There is no real consensus among pundits as to the “best” ad Most everyone feels that the ad … Continue reading

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It’s about focus

Not to sound like a broken record, but companies that focus tend to do better than companies that do not. If for no other reason than because they can become great and relevant at something, which assuming that is something … Continue reading

Posted in Down economy, recession, retail | Tagged , , , , , , , , , , , | 3 Comments